Canvello

An online home decor store website that specializes in selling antique rugs.

Prototype

Role

Research, Visual, Interaction

Duration

14 months

Tools

Figma, Photoshop

Project Overview

Canvello is an online home decor store where customers can find and compare different types of rugs, especially antique rugs, furniture, lighting, and accessories according to their needs and priorities.
The user can also see the favorite product in their room through AR, as well as a collection of room ideas that can inspire them.
Additionally, there are rug service sections that can be used for trading, washing and repairing rugs.

Problems

At first there were three websites that sold these products separately, but they had difficulties selling them online. The stakeholder asked us to design a website that would include all three of their products so that customers could shop online across the country.

Arteverk

 

Pasargad Studio

Pasargad Home

 

Using various survey findings and user interviews as well as analyzing competitors, I was able to narrow down some common problems faced by customers while buying home goods online. Some of the problems were:

1. Navigation: These 3 websites were difficult to navigate because they had poor information architecture.
2. Filtering: User’s struggled to find a specific product due to insufficient filtering, so they didn’t purchase it

Key Challenges

Data

  • Lack of data due to the low number of existing customers who responded to the survey.

Marketing

  • Unclear marketing strategy by the Stakeholder.

Design

  • The stakeholder’s desire to add a “Quick Shop” button for antique rugs, had a conflict with the good user experience.

My Solutions

Data

  • Adjusting some of the questions to make them appropriate for ordinary users.

Marketing

  • Setting up more meetings with the stakeholder to clarify the business plan. 

Design

  • I added a “Quick View” option on every single product to review the product information.

Wireframes

Home, All products, Services, Checkout pages

Shop by:

Origin, Size, Material, Color, Shape, Style  

Compare List

Letting users to compare up to 3 items

Room Ideas

Users will find Ideas for living rooms.

Research Study

Heuristic evaluation

To get a better understanding of what issues to focus on, I performed heuristic evaluation of three existing websites.

  • NO Efficiency of use & Flexibility

  • NO Consistency & Standard

  • NOT Aesthetics & Minimal design

  • Lack of visibility of system status

A title

Image Box text

Survey and Interview

8 online semi-structured interviews with ordinary users, allowed us to identify users’ priorities.

Competitive Analysis

Conducted with direct (50 websites) and indirect (30 websites) competitors

SWOT

Usability Study

The usability study was conducted with potential users, They were some of those I noticed;

1. “On the product page, it is hard to find the review and rating”  

2. “I need more information about the icon on the product” (Appraisal)            

3. “A more precise sale price should be provided ”                                   

Then, I added some features based on user feedbacks and research to provide more flexibility for our customers:

               4. Comparison of two or three items 

               5. Include additional product information in the description

Iteration

reflection

Straight paths will not lead you to your goals!
Having limitations can help you become more creative! I learned that my job as a designer is to provide the best experience with the resources at hand. Due to the limitations of the contest data, some of the more ambitious and interesting design explorations were overlooked. However, what was submitted was a design that was strong, and it worked well with all the different ways instructors customized their tests.
In the end, I was able to meet all my goals, as well as make a balance between users’ needs and business goals.