Faunus
A sustainable fashion brand responsive website design
Role
Use research, Interaction design
Tools
Figma, Photoshop, Miro
Duration
Three weeks
Project Overview
It’s no secret that the fashion industry is one of the biggest polluters in the world. As global warming rises and natural resources are in decline, sustainable fashion has gained a lot of attention. Faunus is a sustainable fashion brand that uses recycled plastic bottles to create clothing fabrics.
In ancient Roman religion and myth, Faunus [ˈfau̯nʊs] was the horned god of the forest, plains, and fields.
Goal
Therefore, my primary goal was to create a design that is friendly and encourages those users who want to be environmentally friendly.
Design Process
1. RESEARCH
To understand the user’s need, I interview 8 users. Our survey and interview results showed that our target users valued reliability, transparency, and quality over price. Due to these factors, some people have decided to switch to sustainable products.
Persona
2. PLANNING
The Challenge
After analyzing all of our research, I started to understand our main project’s challenge:
How do we convince people to choose sustainable clothes over fast fashion competitors?
The Solution
In order to overcome these obstacles, we need a site that is transparent, useful, and inspiring.
Inspiration
Before beginning the design process, we sought inspiration from other brands focused on sustainability. The following websites gave us ideas for the design:
- EVERLANE
- MADEWELL
- EILEEN FISHER
3. DESIGN
We began the design stage by creating Mid-Fis wireframes.
Low-fi
Final Wireframes
- Desktop Version
- Mobile Version
Moodboard
UI Kit
4. TESTING
Testing a design is the only way to know whether it is worthy. Our prototype was tested by 7 people.
Task 1:
- Observe the site and get to know how the company makes its fabrics and what it does
Task 2:
- Measure time spend on the website
Task 3:
- Determine if checking out will be straightforward
Goal:
- To determine whether the information provided is sufficient and transparent
Goal:
- Verify the design and trust the brand’s sustainability via the website
Goal:
- To test smooth navigation from start to finish
Success measures:
- 85% of users are able to find what they are looking for without any difficulty
Success measures:
- 100% Users spend at least 15 minutes browsing the website, browsing products, and even shopping
Success measures:
- The majority of users are able to easily purchase a product
Learnings and Reflections
- It was a great experience learning how to create a responsive website from scratch. As I learned, we can create meaningful relationships with your users that will affect the end result of our product in ways that we could never have imagined.
- Sustainable fashion has a huge positive impact on the environmental health of our planet. Prior to starting this project, I didn’t know much about sustainable fashion. Now I can proudly say that I know a lot.