A problem-solver at heart and a designer by passion. I transform complexity into clarity, guided by data and research.
With a blend of technical expertise, leadership skills, and a sharp eye for design I create consumer-facing products where strategy meets creativity.
My knowledge in digital marketing and SEO ensures designs that engage users, boost visibility, and drive conversions.
UX/UI, Responsive Design, Collagen Wellness Supplements
Vital Proteins
The primary website navigation has been revamped to give customers a more simplified path to purchase an improved product-exploration experience.
Achievement Within Three Weeks of Launch:
+31.6% Increase in purchase rate
+10% Increase in the customer journey from HP to PCPs on mobile devices
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UX/UI, Responsive Design, Stylish & Powerful Air Purifiers
Oval Air
Transformed Oval Air’s website into a conversion-focused eCommerce platform with clear product storytelling, a new subscription model, and a refined UX/UI.
Achievement:
Increasing subscribers in the first week
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UX/UI, Responsive Design, Joyful, pet-first UI
The Licker Store
Redesigned The Licker Store website in 3 weeks to reflect a playful, pet-focused brand identity. Delivered a clean, mobile-friendly experience with simplified user flows, intuitive pet-type navigation, and an improved subscription pathway to increase engagement and customer retention.
Achievement:
Boosting mobile views and engagement
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UX/UI, Responsive Design, Stylish Furniture
Jonathan Y
Redesigned the entire website, including the homepage, navigation, product categories, and filtering systems, while optimizing product cards and account pages to boost conversions. Focused on enhancing the Product Detail Page (PDP).
Achievement Compared to Last Year:
+16.9% Growth in page views
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UX/UI, Shopify, SaaS, Home Decor Marketplace
Eyely
Optimized the shopify template for the eyely home page on mobile and desktop, focusing on user engagement and SEO best practices.
Achievement:
3 Days to an efficient transition to the new design
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UX/UI, Responsive, E-commerce, Collagen Wellness Supplements
Vital Proteins
Designed and implemented a modular Holiday Landing Page with quick links for easy navigation and access to each section.
Achievement Compared to Last Year:
+20% Increment in user engagement
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UX/UI, Responsive, E-commerce, Elegant Home Organization
Happimess
Revamped Happimess.com desktop navigation:
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UX/UI, Design System, Collagen Wellness Supplements
Vital Proteins
Developed a unified design system, considering brand guidelines and Tailwind CSS standards to enhance implementation speed, benefiting all teams involved in daily projects.
Achievement Within 4 Weeks:
2X Increase in implementation speed time
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UX/UI, E-commerce, Home Decor Marketplace
Canvello
Designed an e-commerce platform for vintage rugs, furnishings, illumination, and embellishments, optimizing the consumer journey through competitive analysis and usability trials.
UX/UI, Responsive, E-commerce, Sustainable Fashion
Faunus
Designed a responsive website for sustainable fashion, focusing on product taxonomy.
UX/UI, E-commerce, Online Grocery
DMV Bazaar
Designed an e-commerce website with a focus on highlighting brand differentiation and product taxonomy.
Get in touch for any opportunities.
