Holiday Landing Page 

Designed and implemented a modular Holiday Landing Page with quick links for easy navigation and access to each section

Role

Leading the entire design process including User research, Wireframing, Usability testing

Tools

Figma, UserTesting

Duration

3 Weeks

Project Overview 

Designed a responsive holiday landing page for Vital Proteins, prioritizing user accessibility and optimizing the purchasing journey with strategically placed quick links for effortless navigation. The page showcases On Sale Items, Ways to Save, Value Sets, Best Sellers, Travel, and Collagen enhancing the overall user experience during the holiday season.

Problems

During the holiday season, Vital Proteins overlooked many customers who were unable to take advantage of their offers. The primary reasons include:

  1. Ineffective Deal Showcase: Vital Proteins faces difficulty in effectively presenting all holiday deals and sales items on the homepage.

  2. Time-Consuming Search: Users feel frustrated with the time-consuming process of locating all holiday deals and express a strong preference for a centralized location within the main navigation that allows for quick and effortless access.

Design Process

Crafted and launched Vital Proteins’ Holiday landing page in an aggressive three-week timeline, beginning with research, wireframing, testing, and culminating in a seamless user-friendly design.

Measurement Plan (KPIs)

  1. Conversion Rate: Measure how many visitors make a purchase or take a desired action on the holiday landing page.

  2. Engagement: Assess user interaction and time spent to understand the page’s appeal and relevance.

  3. Revenue Growth: Evaluate the landing page’s direct impact on total revenue during the holiday season.

Design Goals

  1. Mobile-First Focus: Design with a mobile-first approach for optimal experience, given over 75% mobile traffic.

  2. Modular Customization: Create a flexible, customizable holiday landing page structure.

  3. Instant Visibility: Ensure key info is immediately visible without scrolling.

Accomplishment

In comparison to last year

+20% Increment in user engagement

  • Holiday Landing Page Becomes Permanent ‘Deals‘ Hub in Main Navigation!
  • The holiday landing page for Vital Proteins resulted in a notable 16% revenue increase and heightened user engagement post the 2023 holiday season.
  • Recognizing its impact, the holiday landing page was permanently retained as a dedicated “Deals” page, prominently featured in the Main Navigation under the “Learn More” tab—an endorsement of its strategic value and contribution to business growth.

Wireframes

  • Implement a modular design for both desktop and mobile platforms to facilitate easy modifications.